What’s a Content Marketing Agency?

What is Content Marketing?

Content Agencies, otherwise called Content Marketing Agencies, focus their efforts on content marketing. This involves the creation of written, visual or audio content for websites, blogs, and platforms that aims to engage and inform existing or potential customers. 

Content marketing also features heavily into SEO strategies. The idea of the field is to create sought after content that will improve the search engine rankings of the website. Informational content can encourage an audience to trust the company and its expertise. Over time, the brand might be the first name a lead thinks of when they consider purchasing a related product.

Here are some of the forms of content that content agencies could create:

• Social Media Posts (Twitter, Facebook, Linkedin, Instagram)
• Video Content (YouTube Channels, website videos)
• Blogposts and Articles for website content
• Podcasts

Content Marketing Strategies

Content Marketing doesn’t just consist of a few pieces of content. An agency should be able to establish a strategy with you that can work longterm, as short-term results are rarely visible. To make content work for your brand in the future, it’s crucial to create relevant content consistently and make sure the content fulfils a purpose.

Some of the directions of content marketing are…

Branded Content

This type of content promotes a brand’s service or product, outlines its features and provides a reason why a customer should choose them. This type of content includes hyperlinks to your products and makes the buying decision easier.

Native Advertising Content

Native Content is placed in reputable publications by an ad agency to direct readers to your blog or website. The intention is to use the success of one platform to jumpstart your own via guest posts and features. The content agency has to understand the audience of the publication. Featuring on another blog or website also means you could get backlinks to your site, which helps significantly with SEO rankings.

Outbound Marketing

This includes content sent from your site to potential leads, such as newsletters, direct emails, and social media. A content agency can provide and design these resources.

Inbound Marketing

Inbound Marketing uses different methods to bring prospects to your website. Incoming traffic is what reaches your site through organic search. It is most commonly achieved via content that is tailored to match relevant keywords and often searched questions. This way, traffic visits your site to find an answer to a problem and can boost your site’s ranking and reputation.

Let’s Summarize

A content marketing agency aims to boost your leads and sales by providing a content strategy and resources to interlink your site and product throughout the web. They write content that is targeted at your audience and builds your reputation. If you are a start-up, this could be an excellent way to start advertising your product. 

Content agencies aren’t cheap, so if you don’t have a heft budget, you can also consider hiring a single freelancer to create content for your brand.