What Are Consumer Insights?

  

Consumer insights is data collected from consumers. This data is used to extrapolate key consumer characteristics, values and beliefs. It is about building up a picture of your audience's thoughts and feelings. 

Understanding this behaviour can explain why consumers buy or don’t buy a product, why they favour some brands over others and what competitors are offering that you aren’t. 

For this reason, consumer insights are crucial for businesses who want to establish meaningful and long term relationships with their audience. In addition, it will help companies better market and target different consumers with relevant and valuable products.

 

How Are Consumer Insights Collected?

Behavioural data can be taken indirectly from online sources. However, they can also be obtained through direct contact with consumers. Consumer insights comprise:

• Website and social media interactions
• Customer feedback and reviews
• Customer surveys
• Neurological and psychological research
• Market research
• Focus groups
  
  

  

  
  

How Are They Used? 

Consumer insights are used to do the following:

• Create customer profiles: These allow you to segment your audience into different groups based on how consumers use additional services or products. These profiles are crucial to appealing to the right audience when you launch a campaign.
• Create targeted campaigns: This type of marketing or advertising is directed to specific demographics, locations or interests. The idea is that a more personalised approach will lead to more conversions.
• Develop marketing strategies: This is a broad term used to define how a company allocates their marketing resources.

While this isn't an exhaustive list of all the things consumer insights can help with, they can provide an idea of how they are used in the industry. The benefits of the targeted approach allow you to develop more streamlined and effective mechanisms for capturing consumer attention. It helps companies stand out from the crowd and save money on advertising by ensuring their products are shown to the right customers. Consumer insights are not just about finding out what your customer needs but also why they need it.

 

How Can Zakagency Help You?

Zakagency is a research-driven solution to a targeted marketing strategy. It is also a consumer insights company. Our approach is about unlocking the social domain for brands and helping them connect with the right audience. If you want to learn more about how consumer insights have helped our brands, take a look at Our latest work.

A Guide to Working with a Creative Agency in London

Yes, this investment has an excellent chance of setting you apart from the competition. But to get the most out of this collaboration, there are a few things to keep in mind. 

As much as you're hoping to find the perfect agency, creative teams also rely on you as the client to communicate your needs efficiently and work in tandem with them.

If you’re a busy UK business enlisting help with your brand for the first time, here’s a guide to working with a creative agency in London.

Know What You Like

You can make the agency’s work a lot easier if you have done some previous research on what you want in a campaign. Leaf through magazines and watch videos, or search the internet to find campaigns you envy and wish your brand could realize. Keep them saved somewhere so you can show them to the agency. Having a benchmark for what you're looking for can help the creative agency in London or any other city for that matter understand your brand's dream more concretely.

Get to Know the Creative Director

You'll be working closely with the creative head of the team, so don’t hesitate to interview the creative director directly and establish a relationship with them. Getting along and having positive working chemistry are good indicators that the work that lies ahead will run smoothly. You want to be able to communicate openly and on good terms with the agency team.

Define Roles Early

Is the agency going to help define your brand's strategy? Will they position the message? Are they going to handle the production of the ad? Media buying? Who will sign off the final product? Set these roles early on so that there is no confusion later down the line, and make them manifest in the contract from the start.

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What’s a Content Marketing Agency?

What is Content Marketing?

Content Agencies, otherwise called Content Marketing Agencies, focus their efforts on content marketing. This involves the creation of written, visual or audio content for websites, blogs, and platforms that aims to engage and inform existing or potential customers. 

Content marketing also features heavily into SEO strategies. The idea of the field is to create sought after content that will improve the search engine rankings of the website. Informational content can encourage an audience to trust the company and its expertise. Over time, the brand might be the first name a lead thinks of when they consider purchasing a related product.

Here are some of the forms of content that content agencies could create:

• Social Media Posts (Twitter, Facebook, Linkedin, Instagram)
• Video Content (YouTube Channels, website videos)
• Blogposts and Articles for website content
• Podcasts

Content Marketing Strategies

Content Marketing doesn’t just consist of a few pieces of content. An agency should be able to establish a strategy with you that can work longterm, as short-term results are rarely visible. To make content work for your brand in the future, it’s crucial to create relevant content consistently and make sure the content fulfils a purpose.

Some of the directions of content marketing are…

Branded Content

This type of content promotes a brand’s service or product, outlines its features and provides a reason why a customer should choose them. This type of content includes hyperlinks to your products and makes the buying decision easier.

Native Advertising Content

Native Content is placed in reputable publications by an ad agency to direct readers to your blog or website. The intention is to use the success of one platform to jumpstart your own via guest posts and features. The content agency has to understand the audience of the publication. Featuring on another blog or website also means you could get backlinks to your site, which helps significantly with SEO rankings.

Outbound Marketing

This includes content sent from your site to potential leads, such as newsletters, direct emails, and social media. A content agency can provide and design these resources.

Inbound Marketing

Inbound Marketing uses different methods to bring prospects to your website. Incoming traffic is what reaches your site through organic search. It is most commonly achieved via content that is tailored to match relevant keywords and often searched questions. This way, traffic visits your site to find an answer to a problem and can boost your site’s ranking and reputation.

Let’s Summarize

A content marketing agency aims to boost your leads and sales by providing a content strategy and resources to interlink your site and product throughout the web. They write content that is targeted at your audience and builds your reputation. If you are a start-up, this could be an excellent way to start advertising your product. 

Content agencies aren’t cheap, so if you don’t have a heft budget, you can also consider hiring a single freelancer to create content for your brand.